You CAN Handle the Truth

Review by Bill Doughty––

You can taste the tension in the courtroom. Before the Navy lieutenant (j.g.) JAG prosecutor, played by Tom Cruise, uses verbal jiu jitsu and gets his witness (Jack Nicholson) to blurt out a confession, the Marine captain defense attorney (Kevin Bacon) attempts to psychologically inoculate the jury.

The scene is from the gripping Rob Reiner movie A Few Good Men, which also stars Demi Moore and Kiefer Sutherland as well as  numerous other actors portraying Marines and Sailors. The scene, written by Aaron Sorkin, is presented in the final chapter of “Foolproof: Why Misinformation Infects Our Minds and How to Build Immunity” by Sander van der Linden (W.W. Norton, 2023).

And it’s perfect.

Kevin Bacon as Capt Jack Ross primes the jury with what they will hear from the prosecution. He spins the narrative and attempts to trump the argument with “alternative facts.”

The scene illustrates some of the science-based conclusions presented in this important book about critical thinking and the dangers of misinformation, disinformation, and manipulation. Van der Linden shows how thinking people anywhere can identify conspiracies and manipulation and inoculate themselves.

While reading this book I thought of outgoing Chairman of the Joint Chiefs of Staff General Milley, who took seriously his oath to defend the Constitution and who also swore to tell the truth [the whole truth and nothing but the truth] many times in testimony to Congress (top photo).

When confronted by Republicans about Marxist “wokeness” in the military and his wanting to learn more about the risk of extremism in the ranks and the effects of conspiracy-mongers such as QAnon, Milley explained his position with rational clarity.

Milley, in effect, wanted to be inoculated by reading and understanding the issues. “I’ve read Mao Zedong. I’ve read Karl Marx. I’ve read Lenin. That doesn’t make me a communist,” he said. “So what is wrong with understanding, having some situational understanding, about the country for which we are here to defend?”

Challenged by a Republican representative about preventing white nationalists from joining the military, Milley said it was important to be well-read and open-minded and to try to understand why people attacked the Capitol in the January 6, 2021 insurrection. “I want to understand white rage – and I’m white,” Milley told the committee.

Milley famously communicated with his military counterpart in China after the J6 attack to allay fears and reassure a near-peer competitor that the United States had no desire for war. Milley is set to retire this Friday after 43 years of service in uniform. Milley’s dad, by the way, was a Navy Corpsman in World War II, and his mom served as a nurse with the Navy’s WAVES.

Trump

Last Friday, former President Donald Trump wrote about Milley’s retirement on his social media platform, suggesting Milley perhaps should be executed.

Regarding Milley's coming retirement, Trump wrote: “This will be a time for all citizens of the USA to celebrate! This guy turned out to be a Woke train wreck who, if the Fake News reporting is correct, was actually dealing with China to give them a heads up on the thinking of the President of the United States. This is an act so egregious that, in times gone by, the punishment would have been DEATH!” Trump wrote. At least one Republican representative, Paul Gosar of Arizona, agrees with Trump, calling Milley a "traitor," and also suggesting death by hanging.

Since pre-internet days, the misinformation stakes have become higher and the dangers of misinformation, manipulation, and outright threats have become greater. “The perverse incentives of social media” rely on promoting fear and profiting from extremism and division within society.

In “Foolproof,” van der Linden presents his findings in a convincing style. Throughout the book, he uses the metaphor of disease: viruses, contagions, and inoculation. And he presents actual experiments, examples, and incidents.

For example, “The lawyer defending the Capitol rioter Anthony Antonio was not wrong when he suggested the people can catch misinformation much like a disease,” van der Linden writes.

He describes his book this way in the prologue:

“In an era increasingly filled with half-truths, fake news and misinformation, I am not here to tell you what to believe. Regardless of where you fall on the political spectrum, perhaps you can think of this book as a humble servant in your own search for truth. Andy Norman, a philosopher at Carnegie Mellon University, refers to me as a ‘cognitive immunologist.’ I quite like this description of my field of research: I study mental defenses of the mind. I want to provide you with a guide to how your brain grapples with the onslaught of fact and fiction, a toolbox to help sniff out attempts to influence your opinion amidst the ‘dark arts of manipulation.’ A vaccine, if you will, against misinformation. Just as antigens produce an immune response in the body, psychological antigens can help build resistance to fake news. I offer eleven such antigens in this book to boost our immunity.”

van der Linden

But, he admits, “There is no psychological cure (that I know of) that unravels or counteracts the fully developed conspiratorial worldview. And it’s highly contagious.” Fully one-third of the population, he says, supports conspiracies.

People can easily fall into “rabbit holes” that have become deeper and darker thanks to Twitter (X), WhatsApp, Facebook, and YouTube, where “millions of people can be exposed to viral misinformation in a matter of days if not minutes.”

Examples of conspiracy theories cited in “Foolproof”: Covid-19 (various related to origins, spread, and cures), Princess Diana’s death, JFK’s assassination, flat-earthers, Holocaust-related, NASA’s moon landing, Osama bin Laden, Pizzagate, 5G phone masts, Sandy Hook as fake, Shakespeare’s sonnets as a code, Malaysian Airlines, reptilian conspiracy theory, governments hiding aliens, vaccinations linked to autism, Trump’s “stolen election claim,” and climate change as still debatable.

An interesting example of the use of misinformation comes in the climate change debate, ignited by GOP analyst Frank Luntz. Eight years before Luntz performed as guest speaker at the Navy’s 2010 public affairs conference in Baltimore he was a political consultant for Republican George W. Bush.

In 2002 Luntz wrote a confidential memorandum advising Bush on how to cast doubt on the findings on climate change. Despite the fact that 97 percent of scientists believed in the link between human-produced carbon and climate change, Luntz advised focusing on the 3 percent and highlighting the wedge. Luntz wrote: “Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly Therefore, you need to continue to make the lack of scientific certainty a primary issue in the debate.”

Van der Linden compare’s Luntz’s success on behalf of the fossil fuel industry to some of the same misinformation and science-denial techniques used by the tobacco companies decades earlier: obfuscate, confuse, cast doubt on the scientific evidence because it matters more what people feel (or want to believe) than what they think.

“Foolproof” also delves into communist North Korea’s “brainwashing” attempts of Korean War POWs, nearly two dozen of whom chose to remain in North Korea.

Van der Linden explores the origins and continuation of anti vaccination conspiracy theory involving Robert F. Kennedy Jr. And he discusses how the weapons of mass destruction conspiracy led to a tragic war in Iraq under George W. Bush.

Van der Linden offers easily understood acronyms anyone can employ to inject skepticism and critical thinking when they are confronted with a conspiracy.

CONSPIRE translates to being aware of:

    Contradictory logic

    Overriding suspicion

    Nefarious intentions

    “Something must be wrong”

    Persecuted victims

    Immune to evidence

    RE-interpreting random events into a connected story

DEPICT shows the six degrees of manipulation:

    Discrediting (“fake news,” “fake election”)

    Emotion (get people agitated and promote fear)

    Polarization (false amplification to drive people apart)

    Impersonation (fake credentials or sources)

    Conspiracy (secret cabals or government groups)

    Trolling (such as by the Russian Internet Research agency, a full-time round-the-clock BS machine)

Van der Linden and his researchers developed a free online game — www.getbadnews.com ––to act as a “vaccine” to help people who wish to psychologically inoculate themselves. Reading “Foolproof” itself serves as a good vaccination.

With his diagrams and references to “A Few Good Men,” Mark Twain, and Harry Potter, van der Linden presents an entertaining but serious argument for getting inoculated against misinformation, disinformation, and manipulation in 2023 and moving forward.

This is an especially important book as we face more nefarious techniques ahead involving artificial intelligence, deep-fakes, conspiracies, and polarized media platforms –– designed and deployed to control our perception of what is happening now and what is yet to come in government, elections, and courtrooms.

Sander van der Linden, Ph.D., is Professor of Social Psychology in Society and Director of the Cambridge Social Decision-Making Lab in the Department of Psychology at the University of Cambridge.

Rise and Fall and Rise of John Birchers

Review by Bill Doughty––

Welch with portrait of Birch

Robert W. Welch Jr. attended both the U.S. Naval Academy and Harvard Law School, but finished neither. He abandoned careers in the Navy and in law and became a wealthy candy manufacturer. He also started one of the most divisive groups in American history, the John Birch Society. Welch named JBS for Christian missionary and U.S. Army Air Forces Capt. John Birch, who was killed by Chinese communists in 1945 –– what the society considered the start of a “Holy War.”

Emerging from the ashes of a long history of racist, nationalist, and populist movements, including 1950s McCarthyism, the John Birch Society dedicated itself to defeating global communism, propagating Christianity, countering civil and women’s rights, and promoting an America First agenda. The JBS latched onto the GOP like a sea lamprey and did not let go.

“By the early 60s Birchers had settled on the course they would follow in the decades to come. They would operate on the fringe of the conservative movement and, episodically and erratically, within the Republican Party,” according to Matthew Dallek, author of “Birchers: How the John Birch Society Radicalized the American Right” (Hachette, 2022)

“Ideologically, the society flaunted its antiestablishment sensibility and pumped hot-button cultural issues –– patriotic eduction, moral library books, an end to teaching sex education in schools –– into local debates over their communities’ most valued and non-partisan institutions.” Past is prologue, as the saying goes.

After President Eisenhower appointed Earl Warren as chief justice of the Supreme Court, the Warren Court ruled progressively in favor of integration in Brown v. Board of Education. SCOTUS also upheld the wall of separation between state and church in banning prayer in public schools. So the Birchers targeted and smeared Earl Warren and called for his impeachment.

At the 1964 GOP Convention, Michigan Governor George Romney warned his colleagues and electors about the rise of populism and radicalism within the Republican Party, calling for more tolerance, inclusion, and respect for diversity in the Republican platform under Goldwater. "The strongest personality on earth cannot deal with the problems of this nation except upon the basis of correct principles. Our party was founded at a time of grave national crisis," Romney said, noting Abraham Lincoln's role in saving the Union. "The nation and its destinies were in peril, not only by the irreconcilable conflict between slavery and freedom, but also by the extremism of that time. And the extremism and lily-white Protestantism destroyed the Whig Party and brought the Republican Party into being."

Senator George Romney at the GOP Convention, 1968

But for most of the past six decades, according to Dallek, “Birch ideas were hardly dominant in the Republican Party.” Those ideas –– anti immigration, anti world alliances, anti feminism, anti abortion, anti gun safety, and anti integration –– were on the rise with Barry Goldwater and in reaction to the civil rights movement.

“In some communities, the society was very much in the ascendant. Its influence in the GOP in 1963 was also greater than at any time since its inception. But most Birchers had lost their elections, they failed to stop candidates such as (George) Romney from winning their races, and numerous Republicans from the Northeast to the Midwest to the West Coast remained vigorously opposed to their ideology and political style. Unbeknownst to the society, in the summer of 1963 the White House was preparing to launch an all-out assault that had the potential to knock the Birch movement to the ground. The society’s prospect remained uncertain and contingent. The struggle for power in the Republican Party –– and in the United States –– was heating up. Birchers warned of Armageddon, cast critics as traitors and degenerates, disrupted civic meetings, harassed teachers and principals, and hinted at physical violence. More than any other movement of the 1960s, the Birch Society ignited what they described as an end-times contest for the very soul of the United States.”

“The ideas, activism, and style that Birchers helped pioneer has continued to drive well into the twenty-first century.” George Romney’s speech in 1964 –– really a warning –– is chillingly relevant today.

The JBS wanted to ban alcohol, according to Dallek. They were also against Hollywood, the media, school integration, fluoridation of water, and teaching of evolution instead of creationism. “They sought to use the power of government to enforce Christian identity in American culture while repudiating allegedly alien values like pluralism and tolerance.” Dallek contends they “helped launch a culture war that reverberates today.”

Maddox and Wallace

One of the stars of intolerance and the culture war in the 1960s and 70s was Georgia Governor Lester Maddox, who became popular by wielding axe handles to chase black people out of his restaurant. Maddox was befriended and supported by JBS founder Robert Welch.

Welch endorsed Alabama Governor George Wallace’s run for president in 1968. Wallace was an avowed segregationist and racist. He chose as his running mate retired Air Force General Curtis LeMay, who Dallek describes as “the real-life inspiration for the cigar-smoking General Jack D. Ripper” of Stanley Kubrick’s film Dr. Strangelove.

“An architect of firebombing in World War II, LeMay had a fascination with nuclear weapons and drew howls of outrage when he endorsed their use while on the campaign trail. Although LeMay had a record of innovative military leadership, Wallace’s choosing him was a running mate was perceived as empowering Birchers and the far-right fringe.”

Dallek writes:

“Haltingly, over decades, this fringe usurped the party’s center. The trajectory was alterable, not inevitable, contingent rather than certain. Many Republican leaders worked to stop it, until they didn’t. The society fostered apocalyptic thinking about the country’s direction, mistrusted elites as traitors, and raised the specter that only drastic remedies, including violence, could save the country. Its brand of mass politics fed money, energy, and ideas to conservative Republicans. And by offering a home for conspiracy theorists, racists, and antisemites, some Republican leaders emboldened the rights most noxious and violent bigots. The GOP establishment’s effort to court this fringe and keep it in the coalition allowed it to gain a foothold and eventually cannibalize the entire party, Over time, this uneasy alliance came to seem commonplace, part of the zeitgeist –– more and more alarming yet no longer shocking.”

On the other hand…

Clinton and Carter

A goal of liberals and other anti-Birchers was “to build the world they wanted –– a world where pluralism trumped hate, science trounced unreason, and democracy conquered fascism.” Progressives witnessed how an “America First” fascist-friendly and non-interventionist approach, including appeasement, led to the Second World War.

Those on the Left also saw how the Birchers’ fervent and feverish anti-Communism and white Christian nationalism led the nation into the war in Vietnam, invasion of Iraq, and a culture war at home. By the early 1990s, the us-and-them influence of the Birchers, personified by politicians Pat Buchanan and Newt Gingrich, was rejected with the election of Navy Veteran Georgia Governor Jimmy Carter in 1976 and Arkansas Governor Bill Clinton in 1992.

“Clinton used his bully pulpit to tie the GOP to far-right militants like Timothy McVeigh, the Oklahoma City mass murderer, and Randy Weaver, the white separatist who triggered a bloody confrontation with the FBI at Ruby Ridge. After McVeigh’s powerful homemade bomb tore through the Murrah Federal Building in Oklahoma City in 1995, Clinton attended a memorial service in Oklahoma City and urged Americans ‘to purge ourselves of the dark forces which gave rise to this evil. They are forces that threaten our common peace, our freedom, our way of life,’ and, he vowed, ‘we will stand against the forces of fear.’ Some right-wing talk show hosts and politicians, he added, had to realized that their ‘incendiary talk’ moved fanatics to action. Their ‘constant bashing of government, and relentless assumption that forces beyond our control run our government’ had spread dark views of federal employees and could trigger more bloodshed.”

That warning was nearly 30 years ago!

In the yin-yang of the American republic’s elections under the constraints of the Electoral College, George W. Bush was elected president. Bush’s presidency was the “most consequential chapter yet in the Birchification of the American right and the GOP.” Bush, whose father appointed Clarence Thomas to the Supreme Court, chose John Ashcroft as his first attorney general. Ashcroft expressed his belief, shared by many on the far-right, that “Jesus is king,” reigning above the Constitution and civil authority.

During Bush’s presidency, another politician, far more conservative than Bush, made a name for himself. Ron Paul (father or currently serving Senator Rand Paul) marked the time when, Dallek says, the fringe became mainstream. “Paul’s influence was substantial, opening the Republican Party to previously unthinkable views.”

The senior Paul as countered, however, by statesman and Republican standard-bearer John McCain, a Navy veteran and former POW, who said those who engage “in the politics of division and slander” are “corrupting influences on religion and politics, and those who practice them in the name of religion or in the name of the Republican Party or in the name of America shame our faith, our party and our country.” Although McCain called out Pat Robertson and Jerry Falwell as “agents of intolerance,” he would later backtrack and reconcile with Falwell, hoping to woo Christian fundamentalists.

Ultimately, according to Dalleck, “McCain saw that it was no longer possible to navigate the tension between the far right and the mainstream because by 2008, in the Republican Party, the fringe had begun to gain the upper hand. If he wanted to win, McCain had little choice but to violate his own principles.” He selected Sarah Palin as his running mate.

With Obama’s election, gun sales rose dramatically, militia membership increased, and “the far right was now entering the mainstream of the Republican Party, bringing with it the legacy of the John Birch Society.” Along with Pat Buchanan and Rand Paul, politicians supporting or condoning extremism in the GOP included Senators Ted Cruz, Mike Lee, and Ron Johnson as well as “fringe” Representatives Jim Jordan and Michelle Bachman, according to Dallek.

Alex Jones

“Unlike in the mid-1960s, the Republican Party of the early 2010s failed to check the extreme right,” Dallek says. Instead, “social media and the ubiquitous, sophisticated right-wing amplified the far right’s most inflammatory claims.”

Media stars arose to spread the authoritarian populism of the far right: The Drudge Report, FOX News, Rush Limbaugh, Glenn Beck, Laura Ingraham, Sean Hannity, Tucker Carlson, and “breakout media star of the far right” Alex Jones, who as a young teen was influenced by John Birch Society PR director Gary Allen’s book “None Dare Call It Conspiracy.” Jones aligned with Roger Stone, a massive influencer of the extremist fringe right, even as Jones capitalized on conspiracies. Jones spread falsehoods related to the the 9/11 attacks, the Sandy Hook massacre, and supposed cannibalization of children by Democrats, including Hillary Clinton.

Conspiracies became part of the right’s bloodstream as it had been in the 1960s.

Just as the Birchers feared communists were in control of the civil rights movement, MAGA followers believed America’s first black president was born overseas and was not eligible to serve. While JBS followers feared adding fluoride in water as a government conspiracy, sixty years later many far right extremists feared COVID vaccinations and believed various pandemic-related conspiracies.

“Trump drew energy, as Birchers had, from white supremacists, militias, and nativists and brought them into his coalition. His alliances with the white nationalists who rioted in Charlottesville (‘fine people’), with the far-right, all-male Proud Boys (‘stand back and stand by’), and with the deep-state-obsessed, conspiratorial QAnon (‘people that love our country’) blended racism and conspiracy theories in ways that harked back to the mix of racism, antisemitism, and conspiracy theories that drew many Birchers to their movement.”

And Dallek contends, “Just as Birchers took a dim view of democracy, Trump questioned the integrity of elections in which millions of people of color voted.” The conspiracy theory of a stolen election, though disproven in dozens of court cases and denied by sane Republicans in many states, led to the tragedy of the insurrection of January 6.

Dallek may be right in his overall thesis, that the United States is still under the influence of the John Birch Society. He believes the Bircher years/epoch/era started in 1958 and continues through today. On the other hand, it may have been with us for for far longer –– perhaps for centuries under different names: Slavery, Manifest Destiny, Know Nothings, Lost Cause, America First, and White Christian Nationalism.

Three events in the news coalesced over the past week or so as I finished this important book, bringing some of the book's points home:

First, President Joe Biden visited a memorial in Vietnam that honors a great American, late Senator John S. McCain III; when all is said and done McCain stood up for the Constitution.  McCain also stood up for democracy and against autocracy and theocracy. He conceded his election loss to President Obama in 2008. McCain even asked Obama to offer a eulogy at his funeral.

Second, last week I watched another Republican – American statesman Mitt Romney – announce he would not seek reelection. Romney is a former Republican nominee for the Presidency who won 47 percent of the popular vote but lost – and conceded gracefully – to President Obama in 2012. Romney acknowledges in a forthcoming biography by McKay Coppins, “Romney: A Reckoning,” that he does not recognize today’s GOP, where many of his Republican colleagues, he says, no longer support the Constitution.

Finally, I read with sadness that President Biden has called to offer his final good-bye to a dying former president with gold standard ethics and integrity: Navy veteran Jimmy Carter, despite being a victim of Birchers and their ilk more than four decades ago, conceded to President Ronald Reagan in 1980. During his naval career and presidency, Carter, a Navy submariner and commander in chief, literally protected and defended the U.S. Constitution from all enemies, foreign and domestic.

McRaven’s ‘Simple’ Bullfrog Advice

Review by Bill Doughty––

Seventy-three years ago, September 15, 1950, Gen. Douglas MacArthur landed at Inchon, Korea. In the following weeks, U.S. forces began to rout the communist North Korean army and push them almost to the Yalu River near China. Then, in November the Americans encountered well-armed Chinese interventionists supporting the North Koreans.

“Hill 205 seemed an unlikely place for an Army legend to be born,” writes Admiral William H. McRaven (U.S. Navy, Ret.) at the beginning of chapter 7 of “The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy). McRaven recounts the actions of Army Ranger First Lieutenant Ralph Puckett, who in 2021 received the Medal of Honor, presented by President Joe Biden for actions in Korea. At great personal risk, Puckett helped his Rangers locate and attack camouflaged Chinese machine gun nests and mortar teams that pinned them down.

“Puckett, who had positioned himself at the front of the advancing Rangers, knew there was only one thing he could do. With complete disregard for his own life, Ralph Puckett rose from his foxhole and dashed out into the open field, forcing the Chinese to take aim at the young lieutenant. As the machine gunners began to fire a the sprinting Puckett, the Rangers spotted their positions and engaged them. Puckett returned to his foxhole only to catch his breath, and then leaped out and ran into the open again. With each dash by Puckett into the exposed terrain, the Rangers were able to isolate and destroy more enemy machine gunners.

“Having suppressed the small arms fire, the Rangers proceeded to take Hill 205. History would show that over the next two days, the Rangers under the command of Ralph Puckett would fight off wave after wave of Chinese assaults that took the lives of ten Rangers and left thirty-one wounded, including Puckett.”

Puckett would again serve with honor in Vietnam, where he earned the Distinguished Service Cross and two Silver Stars and was personally recognized by President Lyndon B. Johnson.

McRaven uses the story of Puckett’s heroism at Hill 205 to illustrate the Ranger motto “Sua Sponte” (“Of Your Own Accord”).  “In other words, doing what needs to be done without being told to do so,” McRaven explains.

“There is often the misguided belief that soldiers only follow orders, but the strength of the American military is that the great soldiers, the truly great leaders, do what is right without being told. They do what is right to protect their men and women.”

Senior military leaders expect even young and relatively junior service members to take the initiative when necessary. Such integrated empowerment is a cornerstone of leadership, and can be effective not only in the military but also in business, sports, medicine, citizenship, and developing a healthy family.

A simple, powerful concept. Which is also a good descriptor for this small but excellent book.

Memorial statue of Basilone in New Jersey

“Sua Ponte” is just one of the ideas presented here by the author of “Make Your Bed,” “The Hero Code,” and “Sea Stories.”

McRaven opens his latest book with a discussion with the most important aspects of being a good leader: Honor and integrity, captured in legendary United States Marine hero Sgt. John Basilone’s motto: “Death before Dishonor.” Honor and integrity are the foundation of a trustworthy leader.

Another motto explored in “Bullfrog” is the British Special Air Service’s Qui Audet adipiscitur: "Who dares, wins."

An honorable leader who demonstrates commitment, hard work, and initiative, will earn the trust of their followers, according to McRaven. Stamina, a willingness to sacrifice, and confidence, along with humility and the ability to make hard choices, are also important leadership qualities. Commanders “must have perseverance and, above all, confidence in ourselves.”

All the above qualities and more were personified by Adm. Chester W. Nimitz in World War II, particularly in the Battle of Midway: The great admiral faced a difficult choice about whether to ambush the Imperial Japanese Navy at Midway. “The fate of the entire Navy, and perhaps our nation, rested on this decision,” McRaven writes. “But history would show that the Battle of Midway was the single most decisive naval battle of the war and turned the tide in the Pacific.

Other legendary leaders highlighted in this outstanding book include father of the Navy SEALs, Adm. Chuck LeMoyne; WWII British officer and father of the SAS, Col. David Stirling; U.S. Special Operations leader Gen. Stanley McChrystal; Air Force visionary Billy Michell; Vietnam War hero Col. Elliot “Bud” Sydney; and former president Barack Obama, who, like Nimitz and Midway, faced a difficult decision, with uncertain information, about launching the mission to capture Osama bin Laden.

“It was an enormous risk, but one the president knew he had to take. I admired his guts –– Who Dares Wins –– but more importantly,” McRaven reflects about Obama, “I admired his intellect for understanding the nature of the risks he was assuming.”

Good leaders attack problems aggressively. “Mistakes of action are far less consequential than mistakes of inaction,” he notes. Hope, luck, and desire are important, but they are not a strategy. “Be a risk-taker, but manage the risk through extensive planning, preparation, and proper execution.”

All Hands: McRaven speaks to service members at Bagram Air Field, Afghanistan, Thanksgiving Day, 2013. (Army Staff Sgt. Osvaldo Equite)

Each chapter features an insightful epigram quotation by well-known and sometimes surprising people: Abraham Lincoln, Marie Curie, Alvin Toffler, Oprah Winfrey, Michael Jordan, William Shakespeare, Tacitus, Booker T. Washington, Coach Mike Krzyzewski, and Taylor Swift.

Yes, Taylor Swift.

In fact, her epigram quote for chapter ten, titled “No Plan Survives First Contact with the Enemy,” is a found haiku:

Just because you made

a good plan doesn’t mean that’s

what’s gonna happen

McRaven discusses the importance of planning, inspecting, and always having a plan B.

When one of their helicopters became damaged in the bin Laden raid, the well-trained and ready SEALs adjusted, overcame, and accomplished their mission. Training mitigates risk and saves lives.

Importantly, McRaven notes that even the best leaders will have setbacks and seemingly insurmountable challenges. But how they deal with failures and obstacles makes all the difference.

This is a great book for any new leader, would-be commander, and anyone interested in the importance of character, competence, and ethical behavior –– integrity –– in military and national leadership.

There are many references in “Bullfrog” to Basic Underwater Demolition/SEAL training, Coronado, and San Clemente. But there is an unexpected thread throughout the book leading through Hawaii, which help illustrate key leadership principles.

“The Wisdom of the Bullfrog” concludes with a spotlight on Navy SEAL Lt. Michael Murphy’s favorite book, “Gates of Fire” by Steven Pressfield. "Gates of Fire" is also a favorite of Gen. James Mattis (USMC, Ret.) and is a recommendation by Adm. James Stavridis (USN, Ret.). The novel is or has been on the reading lists of many military leaders, including the Commandant of the Marine Corps (currently a vacant position).

Pressfield speaks to Marines and fellow veterans at Camp Pendleton in 2011. (Sgt. Skyler Tooker)

“Gates of Fire” imagines the 300 Spartans who fought valiantly in the Battle of Thermopylae in 480 BCE. In the fictionalized account, Pressfield, a former Marine, channels what the last Spartan may have said about his king, King Leonidas, and what made his king such a great leader: “A king does not abide within his tent while his men bleed and die upon the field. A king does not dine while his men go hungry, nor sleep when they stand at watch upon the wall, A king does not command his men’s loyalty through fear nor purchase it with gold; he earns their love by the sweat of his own back and the pains he endures for their sake. That which comprises the harshest burden, a king lifts first and sets down last. A king does not require service of those he leads but provides it to them…”

While not always easy –– and often extremely hard to live by –– McRaven’s leadership principles are actually “simple” he says. He offers a list of sayings taken from his chapter headings and a QR code at the end of the book for readers to obtain a printable version of the “Wisdom of the Bullfrog.” (The term Bullfrog refers to the the longest serving Navy SEAL on active duty, which McRaven once was for nearly 40 years.)

Sometimes advanced age has its leadership advantages.