McRaven’s ‘Simple’ Bullfrog Advice

Review by Bill Doughty––

Seventy-three years ago, September 15, 1950, Gen. Douglas MacArthur landed at Inchon, Korea. In the following weeks, U.S. forces began to rout the communist North Korean army and push them almost to the Yalu River near China. Then, in November the Americans encountered well-armed Chinese interventionists supporting the North Koreans.

“Hill 205 seemed an unlikely place for an Army legend to be born,” writes Admiral William H. McRaven (U.S. Navy, Ret.) at the beginning of chapter 7 of “The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy). McRaven recounts the actions of Army Ranger First Lieutenant Ralph Puckett, who in 2021 received the Medal of Honor, presented by President Joe Biden for actions in Korea. At great personal risk, Puckett helped his Rangers locate and attack camouflaged Chinese machine gun nests and mortar teams that pinned them down.

“Puckett, who had positioned himself at the front of the advancing Rangers, knew there was only one thing he could do. With complete disregard for his own life, Ralph Puckett rose from his foxhole and dashed out into the open field, forcing the Chinese to take aim at the young lieutenant. As the machine gunners began to fire a the sprinting Puckett, the Rangers spotted their positions and engaged them. Puckett returned to his foxhole only to catch his breath, and then leaped out and ran into the open again. With each dash by Puckett into the exposed terrain, the Rangers were able to isolate and destroy more enemy machine gunners.

“Having suppressed the small arms fire, the Rangers proceeded to take Hill 205. History would show that over the next two days, the Rangers under the command of Ralph Puckett would fight off wave after wave of Chinese assaults that took the lives of ten Rangers and left thirty-one wounded, including Puckett.”

Puckett would again serve with honor in Vietnam, where he earned the Distinguished Service Cross and two Silver Stars and was personally recognized by President Lyndon B. Johnson.

McRaven uses the story of Puckett’s heroism at Hill 205 to illustrate the Ranger motto “Sua Sponte” (“Of Your Own Accord”).  “In other words, doing what needs to be done without being told to do so,” McRaven explains.

“There is often the misguided belief that soldiers only follow orders, but the strength of the American military is that the great soldiers, the truly great leaders, do what is right without being told. They do what is right to protect their men and women.”

Senior military leaders expect even young and relatively junior service members to take the initiative when necessary. Such integrated empowerment is a cornerstone of leadership, and can be effective not only in the military but also in business, sports, medicine, citizenship, and developing a healthy family.

A simple, powerful concept. Which is also a good descriptor for this small but excellent book.

Memorial statue of Basilone in New Jersey

“Sua Ponte” is just one of the ideas presented here by the author of “Make Your Bed,” “The Hero Code,” and “Sea Stories.”

McRaven opens his latest book with a discussion with the most important aspects of being a good leader: Honor and integrity, captured in legendary United States Marine hero Sgt. John Basilone’s motto: “Death before Dishonor.” Honor and integrity are the foundation of a trustworthy leader.

Another motto explored in “Bullfrog” is the British Special Air Service’s Qui Audet adipiscitur: "Who dares, wins."

An honorable leader who demonstrates commitment, hard work, and initiative, will earn the trust of their followers, according to McRaven. Stamina, a willingness to sacrifice, and confidence, along with humility and the ability to make hard choices, are also important leadership qualities. Commanders “must have perseverance and, above all, confidence in ourselves.”

All the above qualities and more were personified by Adm. Chester W. Nimitz in World War II, particularly in the Battle of Midway: The great admiral faced a difficult choice about whether to ambush the Imperial Japanese Navy at Midway. “The fate of the entire Navy, and perhaps our nation, rested on this decision,” McRaven writes. “But history would show that the Battle of Midway was the single most decisive naval battle of the war and turned the tide in the Pacific.

Other legendary leaders highlighted in this outstanding book include father of the Navy SEALs, Adm. Chuck LeMoyne; WWII British officer and father of the SAS, Col. David Stirling; U.S. Special Operations leader Gen. Stanley McChrystal; Air Force visionary Billy Michell; Vietnam War hero Col. Elliot “Bud” Sydney; and former president Barack Obama, who, like Nimitz and Midway, faced a difficult decision, with uncertain information, about launching the mission to capture Osama bin Laden.

“It was an enormous risk, but one the president knew he had to take. I admired his guts –– Who Dares Wins –– but more importantly,” McRaven reflects about Obama, “I admired his intellect for understanding the nature of the risks he was assuming.”

Good leaders attack problems aggressively. “Mistakes of action are far less consequential than mistakes of inaction,” he notes. Hope, luck, and desire are important, but they are not a strategy. “Be a risk-taker, but manage the risk through extensive planning, preparation, and proper execution.”

All Hands: McRaven speaks to service members at Bagram Air Field, Afghanistan, Thanksgiving Day, 2013. (Army Staff Sgt. Osvaldo Equite)

Each chapter features an insightful epigram quotation by well-known and sometimes surprising people: Abraham Lincoln, Marie Curie, Alvin Toffler, Oprah Winfrey, Michael Jordan, William Shakespeare, Tacitus, Booker T. Washington, Coach Mike Krzyzewski, and Taylor Swift.

Yes, Taylor Swift.

In fact, her epigram quote for chapter ten, titled “No Plan Survives First Contact with the Enemy,” is a found haiku:

Just because you made

a good plan doesn’t mean that’s

what’s gonna happen

McRaven discusses the importance of planning, inspecting, and always having a plan B.

When one of their helicopters became damaged in the bin Laden raid, the well-trained and ready SEALs adjusted, overcame, and accomplished their mission. Training mitigates risk and saves lives.

Importantly, McRaven notes that even the best leaders will have setbacks and seemingly insurmountable challenges. But how they deal with failures and obstacles makes all the difference.

This is a great book for any new leader, would-be commander, and anyone interested in the importance of character, competence, and ethical behavior –– integrity –– in military and national leadership.

There are many references in “Bullfrog” to Basic Underwater Demolition/SEAL training, Coronado, and San Clemente. But there is an unexpected thread throughout the book leading through Hawaii, which help illustrate key leadership principles.

“The Wisdom of the Bullfrog” concludes with a spotlight on Navy SEAL Lt. Michael Murphy’s favorite book, “Gates of Fire” by Steven Pressfield. "Gates of Fire" is also a favorite of Gen. James Mattis (USMC, Ret.) and is a recommendation by Adm. James Stavridis (USN, Ret.). The novel is or has been on the reading lists of many military leaders, including the Commandant of the Marine Corps (currently a vacant position).

Pressfield speaks to Marines and fellow veterans at Camp Pendleton in 2011. (Sgt. Skyler Tooker)

“Gates of Fire” imagines the 300 Spartans who fought valiantly in the Battle of Thermopylae in 480 BCE. In the fictionalized account, Pressfield, a former Marine, channels what the last Spartan may have said about his king, King Leonidas, and what made his king such a great leader: “A king does not abide within his tent while his men bleed and die upon the field. A king does not dine while his men go hungry, nor sleep when they stand at watch upon the wall, A king does not command his men’s loyalty through fear nor purchase it with gold; he earns their love by the sweat of his own back and the pains he endures for their sake. That which comprises the harshest burden, a king lifts first and sets down last. A king does not require service of those he leads but provides it to them…”

While not always easy –– and often extremely hard to live by –– McRaven’s leadership principles are actually “simple” he says. He offers a list of sayings taken from his chapter headings and a QR code at the end of the book for readers to obtain a printable version of the “Wisdom of the Bullfrog.” (The term Bullfrog refers to the the longest serving Navy SEAL on active duty, which McRaven once was for nearly 40 years.)

Sometimes advanced age has its leadership advantages.